Most businesses hire someone to execute. Campaigns go live, reports come back, budget gets spent. Nobody asks whether the strategy behind the campaign was sound in the first place.
That's the gap I work in. I've managed hundreds of ad accounts across Google, LinkedIn, and Meta β and the same problems keep appearing. Wrong tracking. Wrong audience. Wrong metrics. The guide who shows you the sights. I'm the one who tells you when you're going the wrong way.