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A Facebook Employment Case Study

  • Name

    A Facebook Employment Case Study on Effective Lead Generation Strategy.

  • CLIENT

    Public Transportation Company

  • Location

    Israel

  • Targeting Audience

    Men and Women who are looking to become a drivers of public transport in different cities

  • Platforms

    Facebook and Instagram
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The issue: Since Facebook has a limited targeting option for the "Employment" category, we need to find a way to generate quality leads for a low price. My Marketing Strategy. Facebook doesn't allow to use audience in the "Employment" category to create Lookalikes or for Retargeting purposes. The only option is to use Interest groups while splitting campaigns between different areas, different genders, and different ages and using a Landing Page instead of a Lead Generation Form. The solution: Conversion campaign objective. Collect 4 fields of data to the landing page: Name, Phone, Email, City Create a lot of creative variations for testing.
Results: 432 Leads | 0.18% highest conversion rate | 12.19 NIS lowest price per lead. Client's Goal - 50 Leads/month | 50 NIS per lead.

Client: Public Transportation Company

Location: Israel

Targeting Audience: Men and Women who are looking to become a drivers of public transport in different cities

Platforms for Advertising: Facebook and Instagram

The issue:

Since Facebook has a limited targeting option for the “Employment” category, we need to find a way to generate quality leads for a low price.

 My Marketing Strategy

Facebook doesn’t allow to use audience in the “Employment” category to create Lookalikes or for Retargeting purposes. 

The only option is to use Interest groups while splitting campaigns between different areas, different genders, and different ages and using a Landing Page instead of a Lead Generation Form.

The solution:

  • Conversion campaign objective
  • Collect 4 fields of data to the landing page: Name, Phone, Email, City
  • Create a lot of creative variations for testing

Results:

432 Leads | 0.18% highest conversion rate | 12.19 NIS lowest price per lead

Client’s Goal – 50 Leads/month | 50 NIS per lead