Cleaning Business - Google Ads | Marketing Consultation Services.
CLIENT
Cleaning Services Company
Location
Australia
Targeting Audience
Offices and businesses in Australia
Potential Clients
Platforms
Google Ads
The issue: The challenge that the client is facing - is to get more consistent Leads/Inquiries.
Marketing Consultation. I've asked to receive a Viewer access to a Google Ads account to review the current setup. The basic audit was performed (watch the video to find out more details), and a lot of different errors were found: Tracking issue
Campaign set up issue, Campaign Bidding issue
Only the exact match Keywords are used
Ad Strength is Average. Retargeting campaigns aren't set up properly
Results. By fixing the basic targeting and setting up campaign goals properly, the campaign will start generating leads on a daily basis.