Campaign Challenge
- Limited audience, since it’s a local gym and people won’t sign up from another city.
- Low brand recognition
Marketing Strategy
- We considered to split the message between men and women, as well as for different age groups
- We used Facebook to attract attention of local audience.
Campaign Results
- The correct targeting allowed us to decrease drastically the price per lead and to improve lead quality
- The right offer got us right kind leads, with over 25% of conversion rate
