Campaign Challenge
- The treatment offer is totally new, and most people are still unfamiliar with it.
- First try to generate leads fails, due to expensive lead cost
Marketing Strategy
- To prepare a video about that will show the “Headspa treatment”
- To prepare a short version of the video, suitable for IG Reels to get as many impressions as possible
Campaign Results
- In a first week of testing, conversion rate has increased by 4 and lead price by 80%
