Campaign Challenge
- Problem with campaign tracking
- There was one campaign with multiple ad groups, too many add groups that were targeting a lot of keywords
- High competition
Marketing Strategy
To understand what can be improved, I am starting with full data analysis. Checking Google Tag Manager for tracking set up, Google Analytics for trends, and Google Ads advertising for at least 6 months back, to understand what was working and what can be improved.
I prepared a full report of my findings as you can see on the image.
There are a lot of technical issues that need to be fixed to improve results.
You can check out the full process in the video.
Campaign Results
After I fixed all the main account issues, you can see an immediate increase in leads amount.
Increase in Leads in the first month
0
%