⸺ Free Download
After 12 years and hundreds of ad account audits, the same issues keep appearing. This checklist shows you exactly where to look – before you spend another month finding out.
“Campaigns don’t fail at the campaign level. They fail at the planning level. The ads just make it visible.”
⸺ Why this checklist exists
01
Budget is going somewhere – the question is whether you know where.
Traffic is arriving. Some of it is even the right traffic. But somewhere between the click and the conversion, something breaks – and nobody’s noticed.
02
The data is often wrong before you start reading it.
Broken tracking is more common than working tracking. Most businesses are making budget decisions based on numbers that don’t reflect reality.
03
This is what I go through in the first hour of any new account. Now you can run through it yourself – and know what you’re actually looking at.